Hey {{first_name}},
Yesterday I talked about gateway products.
The small “yes” that makes the next “yes” easier.
So today I’m going to do the thing everyone thinks is a bit cheeky…
This is ours.
It’s called CRO Insights.
And before you roll your eyes and think “here we go, another agency trying to lure me into a long contract”
You’re not wrong.
But you’re also not right.
Because CRO Insights is not a cheap gimmick, or a “free audit” that’s basically a glorified sales call.
It’s a proper deliverable.
Brands pay for it because it gives them something most stores don’t have:
Clarity.
The insights that are causing issues on your site and the opportunities for you to improve your core growth metrics.
And the order to fix it all.
If you remember the gateway checklist from yesterday, here’s how CRO Insights stacks up.
1. Low risk
This isn’t a replatform.
It isn’t a redesign.
It isn’t “let’s rebuild the whole site and pray”.
It’s a contained project with a clear output.
You get a roadmap you can implement with:
Your in-house team
Your current agency
Or us.
Hell yes, we would love to do the implementation piece, but thats an option you get.
You are not held hostage to us.
2. High satisfaction
The “win moment” here is simple:
You stop guessing.
Most brands live in a weird loop of:
Maybe it’s the homepage…
Maybe it’s the PDP…
Maybe it’s pricing…
Maybe it’s ads…
You get 50+ prioritised recommendations tied to key metrics (conversion rate, AOV, retention).
3. Easy to choose
One product.
One outcome.
CRO insights with a prioritised roadmap.
No confusing menu of deliverables.
No 17-tier package with names like “Growth Accelerator Ultra Pro Max”.
Just: “Here’s here are the opportunities and here’s the order to do it in.”
4. Naturally leads to the next step
You then have two obvious paths:
Option A: Use the roadmap and implement internally.
Option B: We run the CRO programme for you
So yes, it can lead to a longer relationship.
But the key bit is this:
Even if you never work with us again, you still walk away with something valuable.
If you want the full breakdown of what’s inside CRO Insights, Adam explains it here:
And if you want to see whether your store is a good fit for it:
Chat soon,
Peter
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