Shopify CRO Newsletter

Practical CRO tips, tools, resources and ideas that help Shopify brands get their visitors to Buy Now, Buy More, and Buy Again

Latest posts…

Shopify WebMCP: Custom MCP Tools for AI Shopping Agents

Peter Gardner

Sep 3, 2026

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6 eCommerce Experiments to run before BFCM

Peter Gardner

Aug 25, 2026

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Does A/B Testing Work?

Peter Gardner

Jul 30, 2026

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What is conversion rate optimisation and how does it work?

Peter Gardner

Jul 23, 2026

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Adam is oversharing our CRO and AI trade secrets...

Peter Gardner

Jul 16, 2026

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Merchandising is a CRO lever

Peter Gardner

Jul 9, 2026

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The Conversion CouncilTM: How to increase conversion rate by satisfy all your customers inner-voices and personalities.

Peter Gardner

Jul 2, 2026

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CRO Decision Making: How to Know Which Website Changes to Test, Ship or Delete

Peter Gardner

Jun 25, 2026

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How to know if you have a mechanics problem on your eCommerce store - the Norman Door Effect

Peter Gardner

Jun 16, 2026

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How to diagnose the data signals for CRO growth

Peter Gardner

Jun 11, 2026

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