Shopify CRO Newsletter

Practical CRO tips, tools, resources and ideas that help Shopify brands get their visitors to Buy Now, Buy More, and Buy Again

Latest posts…

Adam is oversharing our CRO and AI trade secrets...

Peter Gardner
Peter Gardner

Jul 16, 2026

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Merchandising is a CRO lever

Peter Gardner
Peter Gardner

Jul 9, 2026

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The Conversion CouncilTM: How to increase conversion rate by satisfy all your customers inner-voices and personalities.

Peter Gardner
Peter Gardner

Jul 2, 2026

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CRO Decision Making: How to Know Which Website Changes to Test, Ship or Delete

Peter Gardner
Peter Gardner

Jun 25, 2026

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How to know if you have a mechanics problem on your eCommerce store - the Norman Door Effect

Peter Gardner
Peter Gardner

Jun 16, 2026

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How to diagnose the data signals for CRO growth

Peter Gardner
Peter Gardner

Jun 11, 2026

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The Unofficial eCommerce VSL Awards

Peter Gardner
Peter Gardner

Jun 2, 2026

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7 weird consumer psychology ideas that are very useful for CRO

Peter Gardner
Peter Gardner

May 28, 2026

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Product Pages Are Becoming AI Search Landing Pages

Peter Gardner
Peter Gardner

May 21, 2026

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The Guessing Game Costing Shopify Brands Money

Peter Gardner
Peter Gardner

May 14, 2026

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