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Oliver Buchannon
Peter Gardner

Co-founder of Blend Commerce. Helping DTC brands get visitors to buy now, buy more & buy again.

The Danger Of Implementing Ideas Before You Understand The Issue

Peter Gardner
Peter Gardner

Mar 23, 2026

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When Data Gives the Wrong Impression and Costs You Time & Money

Peter Gardner
Peter Gardner

Mar 20, 2026

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User Journey Metrics And What They Tell You About Your Website Performance.

Peter Gardner
Peter Gardner

Mar 19, 2026

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What the Failure of Packard Can Teach eCommerce Businesses

Peter Gardner
Peter Gardner

Mar 18, 2026

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5 Metrics to Measure Store Performance and Get CRO Insights to Improve Them

Peter Gardner
Peter Gardner

Mar 17, 2026

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What does your Conversion Rate tell you about your store's Performance?

Peter Gardner
Peter Gardner

Mar 16, 2026

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How to stop accidentally hiding products from your customers...

Peter Gardner
Peter Gardner

Mar 12, 2026

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How Jakob's Law helps improve Conversion Rates

Peter Gardner
Peter Gardner

Mar 11, 2026

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The Design Consistency Cheatsheet

Peter Gardner
Peter Gardner

Mar 10, 2026

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Does an ugly site really convert better?

Peter Gardner
Peter Gardner

Mar 9, 2026

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CRO Agent: 'build in public' update no.2

Peter Gardner
Peter Gardner

Mar 6, 2026

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How to improve your perceived site speed for increased conversions

Peter Gardner
Peter Gardner

Mar 5, 2026

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How Rakuten 24 increased Revenue per visitor by 53.37%

Peter Gardner
Peter Gardner

Mar 4, 2026

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Is your Site Speed "Good" enough, or are there still CRO opportunities?

Peter Gardner
Peter Gardner

Mar 3, 2026

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Shopify site speed and the law of diminishing returns

Peter Gardner
Peter Gardner

Mar 2, 2026

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Website MOAT Wars

Peter Gardner
Peter Gardner

Feb 27, 2026

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Daniel Priestley's 7-11-4 rule for eCommerce Brands

Peter Gardner
Peter Gardner

Feb 26, 2026

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How Crocs Built There Brand Moat

Peter Gardner
Peter Gardner

Feb 25, 2026

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SaaS and Agency Improvements: The bad news for eCommerce Brands

Peter Gardner
Peter Gardner

Feb 24, 2026

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Will SaaS and AI wipe out the need for Agencies? The Good News for Brands

Peter Gardner
Peter Gardner

Feb 23, 2026

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Get a FREE no-obligations CRO Mapping Call

Peter Gardner
Peter Gardner

Feb 20, 2026

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What's the biggest 'Limiting Factor' in your funnel?

Peter Gardner
Peter Gardner

Feb 19, 2026

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How to limit your AI tool to get more results.

Peter Gardner
Peter Gardner

Feb 18, 2026

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eCommerce AI Wiki

Peter Gardner
Peter Gardner

Feb 17, 2026

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Which LLM is best for eCommerce?

Peter Gardner
Peter Gardner

Feb 16, 2026

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Shopify CRO

Practical CRO tips and ideas that help Shopify brands get their visitors to Buy Now, Buy More, and Buy Again