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Oliver Buchannon
Peter Gardner

Co-founder of Blend Commerce. Helping DTC brands get visitors to buy now, buy more & buy again.

Adam is oversharing our CRO and AI trade secrets...

Peter Gardner
Peter Gardner

Jul 16, 2026

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Merchandising is a CRO lever

Peter Gardner
Peter Gardner

Jul 9, 2026

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The Conversion CouncilTM: How to increase conversion rate by satisfy all your customers inner-voices and personalities.

Peter Gardner
Peter Gardner

Jul 2, 2026

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CRO Decision Making: How to Know Which Website Changes to Test, Ship or Delete

Peter Gardner
Peter Gardner

Jun 25, 2026

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How to know if you have a mechanics problem on your eCommerce store - the Norman Door Effect

Peter Gardner
Peter Gardner

Jun 16, 2026

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How to diagnose the data signals for CRO growth

Peter Gardner
Peter Gardner

Jun 11, 2026

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The Unofficial eCommerce VSL Awards

Peter Gardner
Peter Gardner

Jun 2, 2026

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7 weird consumer psychology ideas that are very useful for CRO

Peter Gardner
Peter Gardner

May 28, 2026

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Product Pages Are Becoming AI Search Landing Pages

Peter Gardner
Peter Gardner

May 21, 2026

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The Guessing Game Costing Shopify Brands Money

Peter Gardner
Peter Gardner

May 14, 2026

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Shopify Footer Design: CRO, SEO & Support Checklist

Peter Gardner
Peter Gardner

May 7, 2026

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Use AI to Improve AI - the cheat to get business context quickly

Peter Gardner
Peter Gardner

Apr 30, 2026

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The "Prompt Engineering" Hangover: You Can Stop Micro-Managing Your LLM

Peter Gardner
Peter Gardner

Apr 29, 2026

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Use this .md file to give AI more context about your business

Peter Gardner
Peter Gardner

Apr 28, 2026

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Why AI still sucks at Conversion Rate Optimisation

Peter Gardner
Peter Gardner

Apr 27, 2026

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How product comparison pages help you increase Conversion Rate

Peter Gardner
Peter Gardner

Apr 23, 2026

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Is your USP giving customers the ick?

Peter Gardner
Peter Gardner

Apr 22, 2026

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Turning Warm Traffic Cold

Peter Gardner
Peter Gardner

Apr 21, 2026

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The Highest Quality Traffic You Can Get Right Now

Peter Gardner
Peter Gardner

Apr 20, 2026

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Why Short, Weird Email Subject Lines Often Beat the Obvious Ones

Peter Gardner
Peter Gardner

Apr 17, 2026

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Does Accessibility help with Conversion Rate Optimisation?

Peter Gardner
Peter Gardner

Apr 16, 2026

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Your CRO 'Agony Aunt' Column

Peter Gardner
Peter Gardner

Apr 15, 2026

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Compounding growth month-on-month, year-on-year with small tests

Peter Gardner
Peter Gardner

Apr 14, 2026

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How to 10x Your eCommerce DTC Business with CRO

Peter Gardner
Peter Gardner

Apr 13, 2026

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The Expensive Part of Free Shipping

Peter Gardner
Peter Gardner

Apr 9, 2026

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Shopify CRO

Practical CRO tips and ideas that help Shopify brands get their visitors to Buy Now, Buy More, and Buy Again