Hey {{first_name}}
Is GEO something we should be doing?
Right now, AI traffic is still tiny.
Nowhere near paid or email or traditional search.
And yet there is still a ton of hype around it.
Adobe just reported that traffic from AI sources to U.S. retail sites grew 393% year over year in Q1 2026.
And in March, that traffic converted 42% better than non-AI traffic.
So yes, the hype is probably justified.
Because it is growing fast.
And it is high quality traffic.
By the time someone clicks through from AI:
They have already got the answers to their questions.
They have narrowed their options down.
They have already made the comparisons.
They are very warm and they are half sold already.
So, yes, I believe focusing on getting more mentions is important.
But the bigger opportunity right now is making sure your site does not waste the traffic those mentions send.
Chat soon,
Peter
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