Hey {{first_name}},
Here’s a quick CRO Agent “build-in-public” update for you…
We’re onboarding our first alpha tester next week 💪
Extremely excited to start testing it in the wild.
But I will be lying if I said I was not nervous as all hell.
This week, we’ve been running her, ‘Brenda the Blender’ (that's the name we picked), using our own website data (a service-based business, not even an ecommerce store).
Just trying to validate:
Does it pull the right data?
Is it pulling the story together without hallucinating?
Do the insights, recommendations and prioritisation features all flow correctly and make sense?
Not really paying attention to the actual insights and advice it was generating.
But even then, a few things stood out that were too useful to ignore at that time.
These are 3 of them:
A key referral source was being tracked in a way that would skew reporting
Not catastrophic, but enough of an issue to skew our data and ultimately marketing decisions.Showed us a sudden spike on one particular landing page, revealing where the traffic came from and identifying follow-up content ideas we can use to replicate the success.
A messaging gap we are not taking advantage of based on competitor insights. It flagged a key messaging angle that a competitor is leaning into quite hard, which we barely talk about but really should be. This is also going straight into our content plan.
It’s a pretty awesome feeling to see something like this come together and actually give this level of insight and depth in the recommendations to fix/improve the situation.
If you want in on the beta or to be notified early on launch, join the waitlist:
Chat soon,
Peter
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