Hey {{first_name}}
Some CRO recommendations should be tested.
Some should just get implemented.
And some should be ripped up, burnt, and never spoken of again.
But the problem is that too often teams treat all ideas the same.
Causing roadmaps to get bloated, delayed and ineffective.
You need to make a decision on each and every recommendation.
That is where this matrix comes in.
Use it to decide what should get actioned, what needs testing, what still needs more proof, and what should be killed before it wastes any more time.
Chat soon,
Peter
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