Hey {{first_name}},
As promised yesterday, here’s a copy of the Insights Documentation Template.
It’s a Google Doc template adapted from the framework we have built into our CRO Agent.
Using this template helps document observations and findings before moving on to ideas, hypotheses, and recommendations.
Letting you first understand:
What is actually happening
Where it is happening
Why it’s commercially important
How strong the evidence is
And whether it is worth acting on
Use it whenever you spot something in your data, on-site behaviour, or customer journey.
It will help you separate random observations from proper insights worthy of your attention and time.
Chat soon,
Peter
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