Hey {{first_name}},
Around 2016, Facebook ads were stupidly good.
The platform was less crowded.
And tracking was a hell of a lot better.
For many brands, it felt like a magic money machine.
Put money in, get more money out.
You just needed:
A decent product
A half-competent landing page
And a bit of common sense
And it worked.
Then everyone caught on.
Costs went up, and attribution got… well… messy.
Now everyone fights over placements like seagulls in St Ives.
That’s how trends work, though.
Early adopters pay the “school fees” while it’s still unknown.
They learn what works.
But then they get the unfair advantage when it’s prime time.
Latecomers are then paying their school fees, trying to quickly learn and catch up.
Only to miss the boat as that ship sails.
Now the new unfair advantage is AI Ads and discoverability.
Yes, the rumours of costs sound like they are high.
Yes, it's like smoke and mirrors for ranking on LLMs.
But now is the time to be paying your school fees.
Learning what works and what doesn’t.
So when AI shopping hits its peak, you’re not trying to play catch-up.
You’re qualified.
And your magic money machine is ready to print cash.
Yesterday, I sent you 9 ideas to get ahead of competitors in Google’s “Personal Intelligence” recommendations.
Pick one of those and get it checked off your to-do list.
Chat soon,
Peter
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