Hey {{first_name}},
Last week, my business partner, Adam, jumped on a roundtable on the Mastering Business Growth Podcast with these very smart industry peeps:
Hannah Spicer (Email and CRM)
Will Anderson (Growth Society)
Carl Sando (The Growth Guys)
Hosted by Paul Fernandez (The Growth Guys)
It was intended to be a post-BFCM chat…
But it’s actually a cheatsheet for 2026.
Bundles beat blanket discounts. One brand saw a 165% year-on-year increase using bundling instead of sitewide sales.
Find your “toxic” SKUs. Some products attract bargain hunters with a poor lifetime value.
Paid media needs seatbelts. When CPCs spike, you want control
Email and SMS are the profit lever people ignore. Warm your list early, then let post-purchase flows do the heavy lifting.
AI shopping is already changing discovery. Next, your site will become just the due diligence trust check, not the checkout.
Watch it here 👉 https://youtu.be/UUe30WRsSyA?si=C3B5rWjUjW6_GL00&t=0
Chat soon,
Peter