Hey {{first_name}},
Okay, when it comes to spreadsheets, rugby stats, CRO or AI… I am a big dork.
Sooo… Shopify Winter ’26 Editions has me nerding out.
CRO and AI mixed together like some crazy Christmas cocktail.
I am referring specifically to the new SimGym app.
It’s Shopify’s new crash test dummy for your website.
It runs simulated AI shoppers through your store before you push the changes live.
So instead of this…
Publish a new theme
Conversion rate drops
Two weeks of guessing what the problem is
You get early signals on changes and how they could potentially impact your metrics.
You can also understand your customers’ likely navigation patterns and receive AI feedback on the entire user journey.
But before I get ahead of myself.
No, it’s not a crystal ball.
SimGym doesn’t replace A/B testing.
This is the new CRO one-two punch.
Simulated AI Signal + Live A/B testing validation.
Chat soon,
Peter
PS: Tomorrow, I’ll send over a swipe file of SimGym Simulated Research ideas.