Hey {{first_name}},
Most 7-figure Shopify businesses will never become 8-figure Shopify businesses.
Going from being a $1m/year DTC brand to $10m/year feels like a massive leap, doesn’t it?
I mean sh*t, getting from 0-$1m is hard as hell.
But here’s the thing, you don’t need to take giant leaps.
You just need to grow by 1.94% every month.
That’s the magic number.
Sounds almost too easy when you put it that way, right?
Yet, despite knowing this, so many brands get stuck.
They hesitate, waiting for the “perfect” redesign or silver bullet growth hack.
And let me tell you, A/B tests, yes, those tiny, seemingly insignificant tests and tweaks?
They’re the secret.
It’s those micro-positive changes every single month that compound into something massive over time.
Think of it like planting seeds.
You won’t see a forest overnight, but consistent effort will get you there.
So, if you’re sitting on the fence, stop waiting.
And want to start making that 1.94% happen, month after month.
Start testing.
Because the future of your business depends on the small steps you take today.
Chat soon,
Peter
P.S. Tomorrow, I’ll share a 2026 Shopify CRO Optimisation Workbook that you can use to plan out your year.