Shopify CRO Newsletter

Practical CRO tips, tools, resources and ideas that help Shopify brands get their visitors to Buy Now, Buy More, and Buy Again

Latest posts…

eCommerce Agency Owner or Brand Owner. Who’s got it worse?

Peter Gardner

Sep 10, 2026

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Shopify WebMCP: Custom MCP Tools for AI Shopping Agents

Peter Gardner

Sep 3, 2026

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6 eCommerce Experiments to run before BFCM

Peter Gardner

Aug 25, 2026

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Does A/B Testing Work?

Peter Gardner

Jul 30, 2026

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What is conversion rate optimisation and how does it work?

Peter Gardner

Jul 23, 2026

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Adam is oversharing our CRO and AI trade secrets...

Peter Gardner

Jul 16, 2026

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Merchandising is a CRO lever

Peter Gardner

Jul 9, 2026

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The Conversion CouncilTM: How to increase conversion rate by satisfy all your customers inner-voices and personalities.

Peter Gardner

Jul 2, 2026

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CRO Decision Making: How to Know Which Website Changes to Test, Ship or Delete

Peter Gardner

Jun 25, 2026

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How to know if you have a mechanics problem on your eCommerce store - the Norman Door Effect

Peter Gardner

Jun 16, 2026

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